1404/08/25 / category : news
Updated: October 2025 | Alvan News & Events
The outdoor advertising campaign for “Persona,” the new psychological talk show, has officially begun across Tehran with the financial sponsorship of Alvan Paint & Resin Company. The first phase of this campaign started on Sunday, October 5, with a wide display of Persona visuals on lightboxes located on the first level of Sadr Highway, one of the busiest routes in the capital. This marks the beginning of a broader media and advertising rollout for the upcoming show.
The outdoor advertising campaign for “Persona,” the new psychological talk show, has officially begun across Tehran with the financial sponsorship of Alvan Paint & Resin Company. The first phase of this campaign started on Sunday, October 5, with a wide display of Persona visuals on lightboxes located on the first level of Sadr Highway, one of the busiest routes in the capital. This marks the beginning of a broader media and advertising rollout for the upcoming show.
“Persona,” the new psychological talk showAlvan Paint & Resin Companywide display of Persona visuals on lightboxes located on the first level of Sadr Highway
“Persona” is one of the newest productions of Iran’s home entertainment network and will soon be released on the Sheida streaming platform. The show is created, directed, produced, and hosted by Amir Ali Danaei, a well-known actor in Iranian cinema and television.
Designed as a unique, dialogue-driven talk show, the program explores themes such as psychology, personality analysis, human behavior, and personal experiences, making it highly appealing to audiences interested in deep and meaningful conversations.
According to Alvan’s Public Relations Department, “Persona” consists of 13 episodes, featuring prominent cinema figures and influential personalities in candid and insightful discussions.
Alvan’s sponsorship of this project aligns with the company’s ongoing commitment to cultural development, creative media production, and corporate social responsibility (CSR). Alvan has previously supported major cinematic works, continuing its role as an active contributor to Iran’s artistic and cultural landscape.
With the launch of this outdoor advertising campaign, “Persona” is expected to gain significant public attention even before its official release. This strategic visibility across Tehran is designed to enhance brand awareness and attract early interest from the home-entertainment audience.
Additional information—including the official release date, guest lineup, and special behind-the-scenes insights—will be published soon through Alvan’s official media channels.
