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Customer Relationship Management (CRM)

مدیریت ارتباط با مشتریان رنگ الوان

CRM stands for Customer Relationship Management and is really a process to gather and integrate information in order to provide effective and targeted use of them. This information can be used in conjunction with our customers, sales, marketing effectiveness, or sensitivity to the needs.

CRM is part of ALVAN’s strategy to identify customers; increase customer satisfaction and making them to be a member of the large family of ALVAN.

Our relationships with our customers & consumers are done through various means, including the Web, call centers, sales, distribution and partner network. The main task of Alvan's site CRM is facilitating communication with client without restriction to time, place and ethnicity, so that the customer feels, S/he has contacted a company that behave them as a valuable client and their needs will be answered quickly in the easiest method of communication.

Customer Relationship Management is based on the exchange of value between the customer and organization, the value created in this relationship is vital for the business. We strive to develop long-term relationships with customers, based on the creation of value for both sides. The purpose of communication with the customer benefits through the exchange of mutual promises action.

Apart from the benefits for the Company, the following will be brought to our customers:

• Trust: By trust we reduce confusion & our customers feel full of confidence and trust us as his or her service providers.

• Social benefits: VIP customers; customer familiarity with staff and developing friendly relations is our main goal.

• More services: Additional services, special prices higher priority than other clients will be offered to our clients to enjoy.

By implementing customer feedback system, the company can be aware of the views and recommendations of the clients, thus, eliminating the problems and making recommendation system as a road map to management will be possible at the same time. In this method, finding customer needs, and then modifying them, is one of the most successful paths towards achieving the vision of the company. Art of the company's communication with the customer, finding his/ her needs, modifying them and in a glance having a "Customer Relationship Management in our site" is a great score in Alvan, therefore, we sincerely invite you to share your comments with us.