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A Word from ALVAN’s CEO

مدیرعامل شرکت تعاونی رنگ و رزین الوان

Dear fellow,

Growth of human knowledge and the concomitant demand for new industrial and consumer goods in satisfying the daily needs of communities, have led to a change in the attitude of producers, manufacturers and consumers, to pay more attention in this field and go for more accurate approaches to the issues of cost and quality.

Today, consumers both micro and macro are aware of the harms of cheap but low-quality goods in the families’ economy, businesses’ economy and even the national economy. To manage and maintain their purchasing power through limited budgets, people do not simply accept raise of prices in comparison with high quality goods they really do not need; today consumers rely on the concepts of performance and value in terms of price and quality.

Market demand & variety have proved that manufacturers are not able to satisfy a wide range of customer tastes by producing only a few general goods. This shift, has made the conscious producers to think smart and try to do not only the market research more carefully but also identify effective changes in variety of technological needs related to nobility by providing a close relationship between their R & D (Research & Development) and their market research team and create proper marketing plan; if not so, they will be forced to leave the market.

Perhaps that is why we have repeatedly witnessed the entry of new firms and the exit of the older ones out of the market in the recent years. We know if a company still remains successful in the market, they definitely  have defined their goals and proved their advantages to their customers.

Following this process undoubtedly leads to knowledge based companies such as " ALVAN Paint" in the fields of raw materials, machinery and equipment, packaging, process control, optimization of product attributes & diversify product portfolio; doing comprehensive studies in forecasting Futures Markets, needs extensive investigations; not only to improve the quality of the final costs for companies but to be more economical and more feasible for the consumers.

مدیرعامل شرکت تعاونی رنگ و رزین الوان

This has been the major reason for achieving ALVAN Paint in the present position to name itself as a "Brand Premium for 3 years, Exemplary Exporter for 9 years, Recipient of the Trophy &  Plaque of Appreciation for Supporting Consumers' rights for 4 years , Exemplary Industrial Unit in Corporating with ISIRI ( Institute of Standards & Industrial Research of Iran) for 5 years, Top National Cooperative Company, Top National Cooperative in Productivity, winner of the "Best business leaders award", (MENAA- Dubai), Recipient of the Medal & Certificate as Leader of the Branch in Kazakhstan for 2 years, Recipient the Trophy & Certificate of Commitment to TQM QC-100 from International Quality Crown Award in the Diamond Category, Receiving Golden Trophy of Renowned/ Top Brand for 2 continuous years in National Festival of Popular Brands, Receiving trophy and commendation letter of Customer Trust in Paint Industry plus with DQV- Color Industry Certificate from ICS Group and Trophy of Top Product Manager in Producing Constructional Paints as Selected Brand at the 3rd Joint Meeting on the National Development Intermodal Transport, Building, Roads & Urbanization in 2016 so on.

A look at the paint industry history in Iran shows that the first unit to produce and supply industrial paint factory established in 1939 and other companies entered the arena afterwards.

In 1962 the first oil paint based on alkyd resin product was produced and released to the Iranian market.

Acrylic paints based on polyvinyl acetate for structural purposes, were released in 1959 for the first time, from 1962 to 1968 other firms gradually released their similar paints into the market.

Paint production shaped in its new form in 1965, and many new comers with new products entered the market; from the late 50s Number of units who were active in manufacturing paints were increased enormously.

Today, the paint industry with more than 350 industrial units and total capacity of 900 thousand tons per year, produce variety of decorative and industrial paints in the country but, still, there are many other ways to increase per capital consumption of paints in Iran.

Manufacturers began to produce Resins used in the paint industry in 1965. Today resins industry in the country with more than 120 industrial units and total capacity of 750 thousand tons in Polyvinyl Stat is able to produce all types of resins and co-polymers, alkyd resins and modified forms of the amino resins, unsaturated polyester types, acrylic resins and phenolic resins.

However, the current age of the paint industry is less than a century, but color usage in painting, architectural splendor, magic carpets and clothing and Persian painters rooted in the ancient land.

With over 70 year’s history in the paint and resin industry and despite all the efforts done so far, there are still many ways gone and have not yet done, Alvan Paint and Resin Company feels responsible to these and to its mission and seeks for the support and help of you, dear countrymen, in all spheres of production, trade, scientific, political and operational fields.

Iran is very active in various fields, especially petrochemicals and downstream industries but it is crucial to the national movement to move as more and more scientific and application-oriented one.

Unfortunately some part of the country's current exports are done in the black market which diminished value of exports and could damage demonizing terms of price and consequently the quality of the legal export.

For this purpose, the use of trade zones and free zones and export consortia along with control over the activities of the informal black market to stabilize and strengthen the foundations of Iran's foreign trade will help and the risk of losing export markets for Iranian traders will be reduced.

Thanks to 35 years of successful history, ALVAN has various products in the field of construction paints, industrial paints, floor coverings, fire retardant coatings, traffic and road marking paints and thinner in its portfolio basket; along with active management, futurism to change and getting evolved with the market, and by applying a variety of technologies on knowledge of nanotechnology to produce environmentally-friendly products, Alvan has always tried to gain a greater share of the markets for green products and reduce non-environmentally friendly products.

All these successes are achieved only with great effort and cooperation of all ALVAN’s employees & customers who are like family members to ALVAN so, it is on us to respect their loyalty and try to grow faster and get more qualified for them.

CEO- Mahdi Alikhanzadeh